So Tesco set out to rejuvenate its coupon program using a new targeting algorithm based on previous purchases. Tesco, a UK-based multinational grocery and general merchandise retailer, learned from members of its Clubcard loyalty program that the product coupons they were receiving were not always relevant or timely. “It’s from this unique vantage point that we’re thrilled to recognize these four companies for their outstanding contributions and innovations.”ĬOLLOQUY Recognizes Winners Announced March 2014:ĬOLLOQUY Recognizes Tesco for Innovative Use of Personalization “For 25 years COLLOQUY has been the voice of the loyalty-marketing industry providing publishing, education and research that has informed and inspired marketers around the globe,” noted COLLOQUY Research Director Jeff Berry. Winners receive a commemorative award, recognition on the website and at the annual COLLOQUY Loyalty Summit. Each issue of COLLOQUY magazine will highlight loyalty programs and initiatives that best exemplify the most forward-looking strategies in loyalty today. The new bimonthly COLLOQUY Recognizes awards replace the annual COLLOQUY Loyalty Awards. The winners were announced in the March 2014 COLLOQUY issue published recently. Tesco, Starbucks, Bloomingdale’s and MoPals received the first COLLOQUY Recognizes awards, a new program that honors the companies, programs and initiatives that exemplify the most innovative advancements and forward-thinking strategies in loyalty marketing.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |